Birmingham based full-service PR and marketing agency, Core has been appointed by catering company, Just Good Food to raise its profile through a combination of PR and social media activity.
Founded in 1991 by Louise Martin, Just Good Food has established itself as a creative caterer, supplying events and functions across the West Midlands ranging from corporate breakfasts to lunches, private parties and weddings.
Louise Martin, owner and managing director of Just Good Food, said: “This year, Just Good Food is celebrating its 21st anniversary and we felt that the time was right for us to build on the successes that we’ve experienced to date. We have worked with Core on various events in the past and have now employed them to help raise our visibility and profile on social media and help us host a series of small-scale events to give people first-hand experience of our food offering.
“At Just Good Food, we are big fans of using locally sourced, fresh and quality seasonal ingredients to provide personalised menus for every event and are regular caterers for breakfasts, meetings and socials organised by many of the city’s professional and financial firms including Jones Lang LaSalle, Allianz, Brewin Dolphin and Priory Rooms.”
Juliet Collings, managing director at Core, said: “Having worked with Louise and Just Good Food for over twenty years, we understand the team’s culinary expertise and professional standards and we’re proud to be promoting their offering. This is also a fantastic opportunity to extend our consumer arm and deliver a more digitally-focussed strategy.”
Core is an award-winning, multidisciplinary agency based at the iconic building, The Exchange, located on Newhall Street in central Birmingham. With a wealth of experience in both business to business and business to consumer PR and marketing, Core works with a number of well-known businesses and developments in Birmingham, including Brindleyplace, GVA and Colmore Business District.